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Pears advertisement by Madame Yevonde
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Pears advertisement by Madame Yevonde
Advertisement for Pears soap featuring a portrait of an attractive young woman by society photographer Madame Yevonde, together with an assessment of the type of face she likes to photograph - Here is a face brimful of character. No pretty-pretty beauty, here, but strength and individuality. Roses and cream - well mixed - for the complexion. Date: 1924
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Media ID 14375492
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Apr16 Attractive Complexion Madame Pears Soap Yevonde 1924
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EDITORS COMMENTS
In this portrait, Madame Yevonde showcases the allure of an attractive young woman, promoting Pears soap in a 1924 advertisement. Madame Yevonde, a renowned society photographer of the 1920s, was known for her unique approach to capturing the essence of her subjects. The woman in this image exudes an air of strength and individuality, her face brimming with character that goes beyond conventional notions of beauty. Her complexion, described as "roses and cream - well mixed," is a testament to the transformative power of Pears soap. Madame Yevonde's preference for photographing faces with depth and personality was a departure from the commonplace, pretty-pretty beauties of the era. Her artistic vision sought to celebrate the intricacies of the human face, capturing the unique qualities that set each subject apart. This image, taken in the 1920s, is a striking representation of the era's evolving ideals of beauty. The woman's confident gaze and expressive features challenge the conventional standards of the time, making this advertisement a standout in the annals of 20th-century advertising. Madame Yevonde's masterful portrait of this young woman invites us to reconsider the notion of beauty and appreciate the complexities and individuality that make each face unique. This photograph is a captivating reminder of the power of self-expression and the enduring allure of authenticity.
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