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Perfume label, Eau de Cologne extra concentree
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Perfume label, Eau de Cologne extra concentree
Perfume label in art deco style, Eau de Cologne extra concentree from Jean Artaud, Paris. Date: circa 1930s
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Media ID 14357493
© The David Pearson Collection/Mary Evans Picture Library
Cologne Concentrated Extra Label Labels Organic Packaging Perfume Roses Scent Stylised Deco
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This art deco perfume label showcases the elegance and sophistication of Jean Artaud's Eau de Cologne Extra Concentrée, produced in Paris during the 1930s. The label's striking design is a feast for the eyes, with its bold use of black, white, and gold against a backdrop of organic forms and stylized flowers. At the center of the label, the name "Eau de Cologne Extra Concentrée" is written in elegant script, with the words "Parfum de Toilette" and "Jean Artaud" appearing below. The label's background is adorned with an intricate pattern of interlocking orange and red roses, their petals delicately rendered in white. The roses are framed by a gold border, adding an air of luxury and exclusivity to the design. The art deco style, with its geometric shapes and bold colors, was all the rage in the 1930s, and this label is a prime example of the movement's influence on the world of perfumery. The label's organic forms and stylized flowers are reminiscent of the Art Nouveau movement, but with a more modern, streamlined feel. The scent inside the bottle was likely a concentrated version of traditional eau de cologne, with its refreshing citrus notes and subtle floral undertones. The label's design would have attracted attention on the shelves of Parisian department stores, enticing customers to purchase a bottle and experience the allure of Jean Artaud's Eau de Cologne Extra Concentrée for themselves.
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