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Perfume label, Rose Verite, Paris
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Perfume label, Rose Verite, Paris
Perfume label in art deco style, Rose Verite, Lorenzy-Palanca, Paris. Date: circa 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14357511
© The David Pearson Collection/Mary Evans Picture Library
Label Labels Organic Packaging Perfume Roses Scent Stylised Deco Verite
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EDITORS COMMENTS
This exquisite perfume label, a stunning example of the Art Deco style, showcases the alluring essence of Rose Verite. Dating back to the 1930s, this label was created by the renowned French designers Lorenzy-Palanca. The label's design is a feast for the eyes, with its elegant use of black, gold, and pops of red, pink, yellow, and green. The central focus of the label is a stylized rose, a symbol of love, beauty, and passion. The organic form of the flower is expertly rendered in intricate detail, its petals unfurling in perfect symmetry. The delicate pink and red hues of the rose are accentuated by the bold, geometric lines and shapes that define the Art Deco style. The label's background is a rich, deep black, providing a striking contrast to the gold and vibrant colors of the rose. The name "Rose Verite" is written in elegant script, its letters intertwined with the petals of the rose. The words "Parfum de Toilette" and "Lorenzy-Palanca, Paris" are inscribed in gold, adding to the label's luxurious and sophisticated appearance. The Art Deco style, with its emphasis on symmetry, geometric shapes, and bold colors, was a popular design movement in the 1920s and 1930s. This label is a prime example of how the style was used to create visually stunning and evocative packaging for perfumes and other luxury goods. The use of organic forms, such as the rose, in a stylized and abstracted way, was a common theme in Art Deco design. This label is not only a work of art in its own right, but also a window into the past, transporting us back to the glamour and elegance of the 1930s in Paris.
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