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Petite fashion 1930 - Dignity for the small woman
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Petite fashion 1930 - Dignity for the small woman
Harrods advertisement promoting their range of petite sizes for women, particularly in the new floor length skirt lengths fashionable in 1930.
1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14403377
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Dresses Harrods Petite Sep16 Sized Sizes Skirts Wear Short
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Step into elegance and sophistication with Harrods' Petite Collection, designed for the small woman who desires dignity and grace in her wardrobe. This image from the Illustrated London News Ltd. archives, dated 1930, showcases the charm and allure of petite evening wear, as fashionable women embrace the new floor-length skirt trends. Petite women, often overlooked in the world of fashion, were finally being recognized for their unique beauty and style. Harrods, a renowned department store, answered the call by introducing a dedicated petite sizes range. In this advertisement, the petite models exude confidence and poise, their dainty frames accentuated by the elegant long skirts and flowing gowns. The 1930s marked a significant shift in women's fashion, with longer skirt lengths becoming increasingly popular. This trend allowed petite women to embrace the latest styles without compromising their proportions, giving them a sense of equality and empowerment. The Petite Collection by Harrods was a testament to this movement, offering petite women the opportunity to express their individuality and sophistication through fashion. This photograph serves as a reminder of a time when fashion was not just about size, but about celebrating the unique beauty of every woman. Harrods' Petite Collection was a revolutionary step towards inclusivity and body positivity, paving the way for future generations to embrace their individuality and express themselves through fashion.
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