Photolithograph - British Military
Wall Art and Photo Gifts from Mary Evans Picture Library
Photolithograph - British Military
Two Great Leaders. Colour photolithograph reproducing a poster advertising a brand of stomach tonic (Horehound Beer), alongside a portrait of Lord Roberts, 1902 (c). Originally published by W A Willson, 1902 (c). Republished by Imperial Publishing Limited, 1990. Date: 1902
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Media ID 14157867
© The National Army Museum / Mary Evans Picture Library
Alcohol Beer Bottle Brand Horehound Leaders Medal Medals Photolithograph Publishing Roberts Stomach Tonic Willson 1902
EDITORS COMMENTS
1. Title: "Two Great Leaders: A Nostalgic Look at an Edwardian Poster Advertising Horehound Beer with Portraits of Lord Roberts and the British Military" This photolithograph print, dating back to the early 20th century, showcases an intriguing blend of advertising and military history. The image features a colorful poster advertising Horehound Beer, a popular stomach tonic of the time, accompanied by portraits of two distinguished British military leaders: Lord Roberts and the British Army. Lord Roberts, a prominent figure in the British military during the late 19th and early 20th centuries, is depicted in full uniform, adorned with numerous medals and decorations, including the Victoria Cross and the Order of the Bath. His stern yet resolute expression conveys the unwavering determination and leadership that made him a respected and influential figure in the British Army. The poster, originally published by W.A. Willson in 1902, promotes Horehound Beer as a remedy for various digestive ailments. The image of the beer bottle with the Union Jack flag and the inscription "Horehound Beer, The Soldier's Friend" emphasizes the connection between the military and the product. The poster's design is a striking example of Edwardian-era graphic design, with its bold colors, intricate details, and powerful imagery. The use of photolithography, a popular printing technique during this period, allowed for the creation of high-quality, detailed images that captured the attention of the public. This print, republished by Imperial Publishing Limited in 1990, offers a fascinating glimpse into the past, showcasing the intersection of advertising, military history, and graphic design during the Edwardian era. It is a captivating reminder of a bygone era and a testament to the enduring power of visual storytelling.
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