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Plasticine advertisement, WW1
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Plasticine advertisement, WW1
Advertisement for Harbutts Plasticine from 1918, offering something to do to pass a pleasant hour when the weather is dull and wet and things at home seem gloomy. You could, for example, model a figure such as this vociferous drill sergeant. Great sport! Try it! Date: 1918
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Media ID 14145460
© Illustrated London News Ltd/Mary Evans
Adverts Caricatures Clay Hobbies Hobby Modelling Pastimes Plasticine Sergeant Toys
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EDITORS COMMENTS
Amidst the gloom and monotony of the wet and dreary days during the First World War, this Plasticine advertisement from 1918 offered a simple yet engaging solution for passing an enjoyable hour at home. With the title "Great sport! Try it!" the advertisement invited individuals to create their own models using the malleable clay, providing an escape from the harsh realities of the outside world. The image showcases a caricatured figure of a vociferous drill sergeant, a humorous touch that added to the light-hearted appeal of the product. The use of Plasticine for modelling allowed individuals to express their creativity and imagination, providing a much-needed distraction during the long, dull hours spent indoors. The advertisement's tagline, "When the weather is dull and wet and things at home seem gloomy," resonated with the population during the war, as many were forced to spend extended periods of time indoors due to the inclement weather and the demands of the war effort. The simple pleasure of creating a model using Plasticine offered a sense of accomplishment and enjoyment, making it a popular pastime for people of all ages. The Plasticine advertisement from 1918 serves as a reminder of the importance of finding joy in simple things, even during the most challenging of times. The image of the caricatured drill sergeant remains a testament to the enduring appeal of modelling and the creative potential that lies within each of us.
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