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Port Sunlight - aerial map
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Port Sunlight - aerial map
Superb aerial view of Port Sunlight, the factory and home of Sunlight and Lifebuoy soaps, together with the model village built on the Wirral by William Lever for the benefit of his workers. Date: 1898
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Media ID 14167524
© Illustrated London News Ltd/Mary Evans
1898 Bebington Birkenhead Cheshire Factories Lever Maps Mersey Places Soap Soaps Sunlight Welfare Wirral
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EDITORS COMMENTS
1. Title: A Superb Aerial View of Port Sunlight: A Model Town and Home of Sunlight and Lifebuoy Soaps, Wirral, Cheshire, 1898 This aerial map, dated 1898, offers a unique and stunning birds-eye perspective of Port Sunlight, an extraordinary model town and the birthplace of Sunlight and Lifebuoy soaps on the Wirral Peninsula, Cheshire, England. The town, established by visionary industrialist William Hesketh Lever, was designed to provide exceptional living conditions for his workers and their families. The map reveals the intricate layout of the town, with the River Mersey and the Port of Birkenhead in the background. The bustling port is home to the colossal Sunlight Soap Factory, which dominates the landscape with its impressive size and architectural grandeur. The factory's proximity to the river facilitated the easy transportation of raw materials and finished products, contributing significantly to its commercial success. Surrounding the factory, the meticulously planned model village unfolds, showcasing Lever's unwavering commitment to the welfare of his workforce. The village boasts well-designed, red-brick houses, green spaces, and communal facilities, all arranged in a harmonious and orderly manner. The map also highlights the presence of schools, churches, and other essential amenities, reflecting Lever's belief in creating a self-contained community that catered to the needs of its residents. The aerial view offers a testament to the progressive and forward-thinking approach of William Lever, who sought to improve the living conditions of his workers and create a thriving community that balanced industrial growth with social responsibility. This remarkable snapshot in history continues to inspire and captivate audiences, offering a glimpse into the past and the visionary spirit that shaped the town of Port Sunlight.
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