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From producer to consumer
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From producer to consumer
From producer to consumer. Illustration shows two men, one labeled Producer, using a pulley system labeled US Parcels Post to ship a package labeled Direct to Consumer beyond the reach of a man labeled Express Co. straddling a RR station and a man labeled Middleman standing in front of a Commission Market to a man labeled Consumer and a woman standing at the other end of the pulley system; the consumer in turn sends payment for the goods received by the same system. Date 1911 January 4. From producer to consumer. Illustration shows two men, one labeled Producer, using a pulley system labeled US Parcels Post to ship a package labeled Direct to Consumer beyond the reach of a man labeled Express Co. straddling a RR station and a man labeled Middleman standing in front of a Commission Market to a man labeled Consumer and a woman standing at the other end of the pulley system; the consumer in turn sends payment for the goods received by the same system. Date 1911 January 4
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Media ID 7366722
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EDITORS COMMENTS
This illustration, dated January 4, 1911, depicts a significant shift in the dynamics of commerce with the emergence of the "From Producer to Consumer" model. The image showcases two men engaged in this new system. The first man, labeled "Producer," is using a pulley system called "US Parcels Post" to send a package directly to the consumer, bypassing the traditional middleman and the grasp of the "Express Co." The Producer stands at one end of the pulley system, straddling a railway station and a commission market. At the other end of the pulley system, a man and a woman, labeled "Consumer," eagerly await the arrival of their package. The Consumer sends payment for the goods received through the same system, ensuring a seamless transaction. The Express Co. man, left behind, is unable to interfere with this direct exchange. This illustration represents a pivotal moment in history, as the rise of direct-to-consumer shipping challenged the dominance of traditional middlemen and delivery services. The US Parcels Post, a precursor to modern parcel delivery services, enabled producers to connect directly with consumers, offering greater convenience, lower prices, and more control over the sales process. This innovative approach laid the foundation for the e-commerce industry as we know it today.
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