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Roland & Rivkin tennis dress advertisement, 1927
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Roland & Rivkin tennis dress advertisement, 1927
Advertisement for freer tennis frocks by Roland and Rivkin, who consider such a cut de rigeur in circles where the game is played keenly. Date: 1927
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Media ID 7263725
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Advertisements Adverts Dresses Freedom Frocks Roland Tennis 1927
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EDITORS COMMENTS
Step into the roaring twenties with this elegant advertisement for Roland and Rivkin's Freer Tennis Frocks, a must-have for ladies who took their tennis seriously in 1927. The advertisement showcases the effortless grace and style of tennis players donning these fashionable frocks, embodying the spirit of freedom and sportiness that defined the era. Roland and Rivkin, two renowned fashion designers of the time, considered their tennis dresses to be the epitome of chic and sophistication in tennis circles. The advertisement boasts of the "cut de rigeur" design, which was a testament to the trend-setting status of these dresses. The models in the advertisement exude confidence and poise, their tennis frocks accentuating their slender figures and graceful movements. The dresses feature a simple yet stylish design, with a fitted bodice and a full, pleated skirt that allows for ease of movement on the court. The use of soft, flowing fabrics and delicate lace trims adds a touch of femininity to the sporty look. The advertisement also highlights the versatility of the tennis frocks, suggesting that they could be worn both on and off the court. The caption reads, "For Tennis or Tea," emphasizing the dual functionality of these fashionable dresses. This advertisement is a fascinating snapshot of the fashion trends of the 1920s, showcasing the blend of sportiness and elegance that defined the era. It is a reminder of a time when tennis was not just a sport, but a fashion statement, and Roland and Rivkin's tennis frocks were at the forefront of that trend.
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