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The Service Safety Haircutter, WW1 advertisement
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The Service Safety Haircutter, WW1 advertisement
Advertisement for the Service Safety Haircutter, allowing users to trim and comb hair daily and to remain presentable in the process, even if away fighting at the front. Date: 1917
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Media ID 14146674
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Appearance Brushing Comb Cutting Dugout Grooming Hairdressing Neat Safety Smart Trim Trimmed Trimming Haircutter Officers
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Amidst the chaos and hardships of the Western Front during World War I, maintaining a neat and presentable appearance was a small yet significant morale booster for soldiers. In 1917, the Service Safety Haircutter was introduced as a solution for soldiers to trim and comb their hair daily, ensuring they remained smart even in the most challenging conditions. The Service Safety Haircutter was a compact and portable grooming tool designed specifically for military use. This advertisement showcases the device, which consisted of a pair of scissors and a comb, both attached to a sturdy handle. The scissors were designed to provide a close and even trim, while the comb ensured that the hair was left neat and tidy. The advertisement emphasizes the importance of appearance, especially for officers, who were expected to maintain a high level of smartness and discipline. The Service Safety Haircutter was a practical and convenient solution for soldiers to keep their hair in check, even when away from the comforts of a barracks or a proper barber shop. The advertisement also highlights the device's durability and ease of use, making it an essential item for any soldier's kit. The Service Safety Haircutter could be used in the dugout, in the trenches, or even on the move, allowing soldiers to take care of their grooming needs without disrupting their duties. The Service Safety Haircutter was a small yet significant innovation during World War I, providing soldiers with a sense of normalcy and routine amidst the chaos of war. This advertisement is a reminder of the importance of grooming and self-care, even in the most challenging circumstances.
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