The toll-takers

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The toll-takers

The toll-takers. Illustration shows four toll-takers labeled Retailers Profit, Commission Brokers Profit, Rail Roads Profit, and Express Companys Profit on a bridge spanning a small waterway that separates the rural Producer on the right from the city Consumer on the left. Flying overhead is an airplane labeled Parcels Post. Date 1911 December 13. The toll-takers. Illustration shows four toll-takers labeled Retailers Profit, Commission Brokers Profit, Rail Roads Profit, and Express Companys Profit on a bridge spanning a small waterway that separates the rural Producer on the right from the city Consumer on the left. Flying overhead is an airplane labeled Parcels Post. Date 1911 December 13

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Media ID 7341658

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Puck Toll

EDITORS COMMENTS
1. Title: "The Toll-Takers: Navigating the Supply Chain, 1911" This illustration, published in Puck magazine on December 13, 1911, depicts a quintessential scene from the early 20th century economy. The image illustrates a small waterway that separates the rural Producer from the bustling city Consumer, symbolizing the complex and intricate process of transporting goods from the farm to the marketplace. Four toll-takers, each representing a different intermediary in the supply chain, are stationed on the bridge. The first toll-taker, labeled "Retailers Profit," represents the shopkeepers and merchants who buy goods from producers and sell them to consumers. The second toll-taker, "Commission Brokers Profit," represents the middlemen who facilitate transactions between buyers and sellers, earning a commission for their services. The third toll-taker, "Rail Roads Profit," symbolizes the transportation sector, which played a crucial role in moving goods from rural areas to urban centers. The final toll-taker, "Express Companies Profit," represents the delivery services that ensured timely and efficient transportation of goods. Flying overhead is an airplane labeled "Parcels Post," a nod to the burgeoning airmail industry that was revolutionizing the way goods and information were transported across long distances. This illustration offers a fascinating glimpse into the intricacies of the early 20th-century supply chain and the various intermediaries that played a role in bringing goods from producers to consumers. The intricate web of relationships and transactions depicted in this illustration highlights the importance of each player in the supply chain and the interconnected nature of the economy. Despite the passage of over a century, the fundamental principles of supply chain management and the importance of efficient and effective intermediaries continue to be relevant in today's global economy.

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