Warland dual rims advertisement with lady driver, WW1

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Warland dual rims advertisement with lady driver, WW1

First World War advertisement for Warland Dual Rims for quick tyre changes - essential for the motor vehicle driver, and the chauffeuse particularly. The war saw a large number of women fill traditionally held male role including driving work as chauffeurs. Date: 1917

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Media ID 14141457

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Chauffeurs Driver Drivers Driving Dual Rims Role Roles Tyres Chauffeuse

EDITORS COMMENTS
A Vision of Determination and Resilience: Warland Dual Rims and the Chauffeuses of the First World War This evocative photograph from 1917 showcases a woman confidently seated behind the wheel of a motor vehicle, her gaze fixed on the road ahead. The image is a poignant reminder of the remarkable role women played during the First World War, particularly as chauffeuses, or female drivers. With the war demanding an unprecedented mobilization of resources, women filled traditionally male roles, including those of drivers, to support the war effort on the home front. The lady driver in this advertisement for Warland Dual Rims is outfitted in a stylish yet practical uniform, her posture exuding a sense of control and competence. The dual rims, a crucial innovation for quick tyre changes, are prominently displayed, underscoring the importance of reliability and efficiency in the context of the war. The Warland Dual Rims advertisement serves as a testament to the indomitable spirit of women during this period, who defied societal norms and expectations to make significant contributions to the war effort. Their determination and resilience paved the way for greater gender equality and opportunities in the years to come. This photograph is an essential piece of history, offering a glimpse into a pivotal moment in the annals of women's role in motoring and the workforce during the First World War.

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