Warmlite advertisement
Wall Art and Photo Gifts from Mary Evans Picture Library
Warmlite advertisement
Robert Hirst & co advertisement for " Warmlite", a dual purpose weathercoat with a " zipp-in" warmer of quilted " Tropaline." Date: 1953
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Media ID 7179541
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10512516
Breasted Chap Chaps Dapper Double Fedora Gent Gentleman Handsome Hirst Pipe Trilby
EDITORS COMMENTS
In this black-and-white photograph from 1953, a dapper gentleman named Robert Hirst showcases the innovative Warmlite weathercoat. The dual-purpose coat is designed to keep him both dry and warm during inclement weather. Robert's polished appearance exudes an air of sophistication as he dons the Warmlite coat, complete with a breasted design and a belted waist that flatters his figure. He pairs the coat with a stylish fedora and a trilby hat, adding an extra layer of protection against the elements. The Warmlite coat boasts a unique feature: a "zipp-in" warmer made of quilted Tropaline. This removable liner can be added for an extra layer of insulation when the temperature drops, making it the perfect solution for unpredictable weather conditions. Robert's hands are tucked into the roomy pockets of the coat, while a pipe clenched between his teeth adds a touch of rugged charm. The image captures the essence of the 1950s gentleman, who is both fashionable and functional in his attire. The Warmlite weathercoat was a groundbreaking design for its time, combining style and practicality in one sleek package. This photograph showcases Robert Hirst's confidence and ease as he models the coat, further emphasizing its appeal and versatility. Overall, this image is a captivating snapshot of mid-century fashion and innovation, highlighting the Warmlite coat's ability to keep a man both dry and warm in any weather.
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