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Wills Gold Flake advertisement
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Wills Gold Flake advertisement
An eye-catching advertisement by Wills Gold Flake, the All Virginia Cigarette. Date: 1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14118443
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bright Cigarette Cigarettes Flake Stars Virginia Wills
EDITORS COMMENTS
1. Title: "A Star-Studded Invitation to Indulge: Wills Gold Flake's 1928 Vibrant Advertisement" Step back in time to the roaring twenties with this eye-catching advertisement for Wills Gold Flake, the All Virginia Cigarette, dated 1928. The ad, brimming with bright and colourful hues, is a visual feast for the eyes, inviting viewers to indulge in the world of Wills Gold Flake cigarettes. The central focus of the advertisement is a celestial scene, with a radiant sun setting behind a backdrop of twinkling stars. The sun's rays extend outwards, casting a warm glow over the image, while the stars seem to dance in the night sky. This ethereal scene is juxtaposed with the earthly pleasures of a cigarette, represented by a pack of Wills Gold Flake cigarettes, nestled between two elegant hands. The pack of cigarettes is adorned with the iconic Wills Gold Flake logo, featuring the image of a golden star. The stars on the pack mirror those in the night sky, creating a harmonious connection between the celestial and the mundane. The tagline, "Wills Gold Flake. The All Virginia Cigarette," is prominently displayed, emphasizing the brand's commitment to using only the finest Virginia tobacco. The overall effect of this advertisement is one of opulence and indulgence. The use of stars and celestial imagery adds an air of glamour and sophistication, while the warm colours and inviting tone make the viewer feel as though they are being personally invited to partake in the Wills Gold Flake experience. This advertisement is a testament to the marketing prowess of the 1920s, showcasing the ability to create an immersive and enticing world through the power of visual storytelling.
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