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WW1 advertisement, Rover Company making munitions
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WW1 advertisement, Rover Company making munitions
A simple and direct advertisement placed in The Tatler magazine in 1915 by the Rover Company of Coventry advising readers that the 12 hp Rover car was unavailable due to the company turning its attention to manufacturing shells, shell fuses, hand grenades, lorries etc for the War Office.
1915
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Media ID 14154775
© Illustrated London News Ltd/Mary Evans
Advertisements Effort Factories Manufacturer Manufacturing Munition Munitions Rover
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EDITORS COMMENTS
This evocative advertisement from The Tatler magazine in 1915 highlights the profound impact of World War I on everyday life, as the Rover Company of Coventry made a patriotic shift from manufacturing cars to producing munitions for the War Office. The simple yet direct message reads, "The 12 hp Rover Car is unavailable," as the company redirected its resources and industrial might towards the production of shells, shell fuses, hand grenades, and lorries. The advertisement serves as a poignant reminder of the war effort that unfolded on the home front. As the front lines of the Great War raged across Europe, factories like Rover's transformed into vital centers of production, converting from commercial manufacturing to the mass production of munitions. This transition was essential to the Allied war effort, as the demand for military supplies was insatiable. The Rover Company's advertisement in The Tatler, published in 1915, symbolizes the collective sacrifice and resilience of the British people during the First World War. It underscores the spirit of unity and determination that characterized the war years, as industries and individuals alike responded to the call to arms. This powerful advertisement stands as a testament to the indomitable human spirit and the ability to adapt to the most challenging of circumstances.
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