WW2 safety poster, Use Your Head Brother
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WW2 safety poster, Use Your Head Brother
WW2 safety poster, Use Your Head Brother! Unpack and handle all materials with care. By Victor Hicks. Date: 1940s
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Media ID 14146074
© Mary Evans Picture Library/Onslow Auctions Limited
Advice Bang Brother Crate Danger Dangerous Explosion Guidance Handle Hicks Materials Safety Unpacking Victor Unpack
EDITORS COMMENTS
Use Your Head, Brother!: A Vintage WW2 Safety Poster by Victor Hicks During the tumultuous 1940s, as the world was embroiled in the global conflict of World War II, the importance of safety and caution took on new significance. The United States government, in its efforts to ensure the wellbeing of its citizens and soldiers, produced an array of educational materials, including the iconic "Use Your Head, Brother!" safety poster. This striking poster, created by artist Victor Hicks, features a cartoon image of a man in work clothes, with a surprised expression, as he reaches into an unmarked wooden crate. Above him, his brother, wearing a helmet, cautions him with an outstretched hand and the words "Use Your Head, Brother!" The poster's simple yet effective design serves as a reminder of the potential danger lurking within seemingly innocuous packages. The poster's message is further emphasized by the ominous explosion in the background, with debris flying through the air. The caption at the bottom, "Unpack and Handle All Materials with Care," underscores the importance of taking safety precautions during the unloading and handling of materials. Humor was often used in wartime propaganda to engage and educate the public, and this poster is no exception. The use of the phrase "brother" creates a sense of camaraderie and familiarity, while the image of the helmeted brother offering guidance emphasizes the importance of looking out for one another. Today, this vintage safety poster remains a fascinating glimpse into the past, a reminder of the challenges and uncertainties of wartime, and a testament to the enduring power of visual communication in shaping public awareness and behavior.
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