Z is the Zeal the housewife shews
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Z is the Zeal the housewife shews
Advertising for Puritan Soap. Alphabet series of 26 postcards featuring children using or holding the product. Date: c.1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7249945
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10573424
Alphabet Featuring House Wife Postcards Product Puritan Soap Zeal
Z is for Zeal - The Housewife's Devotion to Puritan Soap
EDITORS COMMENTS
In this image from the early 20th century, a housewife named Zelia proudly displays her devotion to Puritan Soap as she supervises her children in their playful alphabet lesson. The scene is set in a cozy, sunlit home filled with the warmth and comfort of a loving family. The postcards in this series, featuring children holding or using the Puritan Soap, were popular collectibles during this era. Each card represented a letter of the alphabet, with this image representing the letter "Z." The use of children in the advertisement was a clever marketing strategy, as it appealed to the maternal instincts of housewives and reinforced the idea that Puritan Soap was a family-friendly product. The housewife, dressed in her apron and with a gentle smile on her face, embodies the virtues of cleanliness and purity. She holds up a bar of Puritan Soap, its simple yet elegant label proudly displaying the brand name. Her children, dressed in their Sunday best, sit at a table covered in a red checkered tablecloth, each one holding a letter card that spells out the word "Puritan." The soap itself was known for its cleansing and nourishing properties, making it a staple in every household during this time. The use of the word "Zeal" in the title emphasizes the fervor and passion that housewives had for maintaining a clean and healthy home for their families. This image is a charming reminder of a bygone era when simple pleasures and the importance of family were at the forefront of daily life.
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