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When women walked into Atkinsons Perfumiers, Cosmetic
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When women walked into Atkinsons Perfumiers, Cosmetic
When women walked into Atkinsons Perfumiers, Cosmetic and Toilet Preparations shop in Old Bond St. they were provided with a list of make-ups and a spray of perfume which would go with the colour of Jacqumar Fabrics representing the Autumn Colour Theme of each of Londons leading designers. The clients learned how to match their make-up to renew shades. Beryl Gray the ballerina had her lips made-up whilst Rosemary Harris playing the " The Seven Year Itch" was sprayed and her dog Mr. Pilkington took very unkindly to the whole business. August 1953 D5282-001
WATFORD
Mirrorpix
Media ID 21265156
© Mirrorpix
EDITORS COMMENTS
In this print from August 1953, we are transported back to the glamorous era of the 1950s. The image captures a moment inside Atkinsons Perfumiers, Cosmetic and Toilet Preparations shop on Old Bond Street in London. As women walked into this elegant establishment, they were greeted with a list of exquisite make-up options and a delicate spray of perfume carefully chosen to complement the rich colors of Jacqumar Fabrics representing the Autumn Color Theme designed by London's leading fashion creators. The clients eagerly absorbed knowledge on how to skillfully match their make-up shades with these fashionable fabrics, ensuring that their appearance remained fresh and rejuvenated. In one corner, Beryl Gray, a renowned ballerina, sat gracefully as her lips were expertly adorned with vibrant hues. Meanwhile, Rosemary Harris, starring in "The Seven Year Itch" experienced an unexpected reaction from her furry companion Mr. Pilkington who seemed less than impressed by the entire affair. This photograph beautifully encapsulates not only the artistry involved in cosmetics during this time but also highlights the importance placed on personal grooming and style for women in society. It serves as a nostalgic reminder of an era where attention to detail was paramount and where beauty rituals were cherished moments filled with elegance and sophistication.
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