24 seater bike ridden by Debenhams Crew to promote British Week in their stores

Wall Art and Photo Gifts from Memory Lane

24 seater bike ridden by Debenhams Crew to promote British Week in their stores

24 seater bike ridden by Debenhams Crew to promote British Week in their stores. Circa 1979

Staff
Daily Mirror
Mirrorpix

Media ID 21627067

© Mirrorpix

Advertising Bicycle Large Group Of People T Shirts Hand Signal Mixed Age Range Sun Hats

EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the vibrant era of the 1970s. The image showcases a remarkable sight - a magnificent 24-seater bike ridden by the spirited Debenhams Crew. This unique bicycle served as an ingenious promotional tool during British Week in their stores, capturing attention and spreading excitement throughout the community. The photograph captures a large group of people riding together on this extraordinary contraption, displaying a mixed age range that reflects the inclusivity and fun-loving nature of the time. Clad in sun hats and t-shirts adorned with eye-catching designs, they exude an air of enthusiasm as they confidently navigate through what appears to be a bustling city street. One cannot help but notice their synchronized hand signals indicating a right turn, showcasing both their commitment to safety and impeccable teamwork. It is evident that this spectacle drew curious gazes from passersby who were undoubtedly captivated by such an unusual sight. This charming snapshot not only encapsulates an iconic moment in advertising history but also serves as a nostalgic reminder of how creativity knows no bounds when it comes to promoting one's brand or event. As we gaze upon this delightful scene frozen in time, we are reminded of the joyous spirit that permeated every aspect of life during those magical years gone by.

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