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The magic bus of The Who rock group during its tour of central London with 12 girls
Wall Art and Photo Gifts from Memory Lane
The magic bus of The Who rock group during its tour of central London with 12 girls
The magic bus of The Who rock group during its tour of central London with 12 girls on board. The 100 year old open top bus together with a baby lioness and an assortment of other animals started its journey at Bayswater Road and ended up in Kings Road.
It was to promote the latest who record " The Magic Bus".
17th October 1968
Bela Zola
Daily Mirror
Mirrorpix
London
England
Y9259
Media ID 21652933
© Mirrorpix
Advertising Marketing Promotion Tram
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EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the vibrant 1960s in central London. The iconic magic bus of The Who rock group takes center stage as it embarks on a tour through the bustling streets, accompanied by an entourage of 12 girls. This whimsical journey showcases not only the band's undeniable charisma but also their innovative marketing tactics. The 100-year-old open-top bus exudes charm and character, serving as a perfect backdrop for this extraordinary spectacle. However, what truly sets this image apart is the unexpected presence of a baby lioness and an assortment of other animals onboard. This audacious move captures attention and adds an element of intrigue to the already mesmerizing scene. Starting its route at Bayswater Road and concluding at Kings Road, this magical expedition was orchestrated with one purpose in mind: promoting The Who's latest record aptly titled "The Magic Bus". By combining music, entertainment, and unforgettable visuals featuring both humans and animals alike, The Who successfully captivated audiences far beyond their loyal fanbase. Bela Zola masterfully captures this historic moment in time when advertising transcended traditional boundaries. Through his lens, we witness not just a simple promotion but rather a fusion of artistry that forever imprints itself on our collective memory. As we gaze upon this photograph today, we can't help but be transported back to that October day in 1968 when music met enchantment on wheels.
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