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Ideal Home Exhibition Olympia. 3rd March 1955 A journalist is hoovered by a sales
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Ideal Home Exhibition Olympia. 3rd March 1955 A journalist is hoovered by a sales
Ideal Home Exhibition Olympia. 3rd March 1955
A journalist is hoovered by a sales woman dressed as a Goblin to demonstrate the power of the new Hoover Goblin vacum cleaner
Bela Zola
Daily Mirror
Mirrorpix
London
England
G1176
Media ID 21800073
© Mirrorpix
1955 Demonstration Fifties Furniture Hoover Kensington And Chelsea Lifestyle Stunt
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EDITORS COMMENTS
In this photograph taken at the Ideal Home Exhibition in Olympia on March 3rd, 1955, we witness a truly extraordinary moment that perfectly encapsulates the innovative spirit of the era. A fearless journalist finds himself caught up in an exhilarating demonstration of power as he is unexpectedly hoovered by a saleswoman dressed as a mischievous Goblin. The purpose behind this whimsical spectacle? To showcase the remarkable capabilities of the new Hoover Goblin vacuum cleaner. Set against a backdrop of stylish furniture and domestic electrical goods, this image transports us back to post-war England, where technological advancements were revolutionizing everyday life. As visitors marveled at cutting-edge appliances designed to simplify household chores, they were treated to unexpected surprises like this one – daring stunts that left them both amazed and entertained. The scene unfolds with an air of excitement and wonderment as onlookers gather around, their faces reflecting astonishment mixed with amusement. The journalist's expression captures his initial shock before transforming into delight as he experiences firsthand the impressive suction power of the Hoover Goblin. This snapshot from Kensington and Chelsea showcases not only a unique marketing strategy but also reveals how lifestyle trends were evolving during this time period. It serves as a reminder that even mundane tasks can be transformed into moments of joy through creativity and innovation. Bela Zola's skillful composition immortalizes this unforgettable event, inviting us to step back in time and appreciate both the ingenuity behind these early vacuum cleaners and the sense of adventure that surrounded
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