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A conformateur, a head-measuring device invented in France by Alli-Maillard seen here
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A conformateur, a head-measuring device invented in France by Alli-Maillard seen here
A conformateur, a head-measuring device invented in France by Alli-Maillard seen here being used to take measurements of a customers head at Scotts the Hatters at their Old Bond Street premises in Piccadilly. 19th March 1954
Bela Zola
Daily Mirror
Mirrorpix
London
England
Media ID 21803477
© Mirrorpix
1954 City Of Westminster Fifties Fitting Flat Cap High Society Measure Men Only Shops And Shopping Top Hat Deer Stalker Hat Shop Milliner
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EDITORS COMMENTS
In this photo print, we are transported back to the 1950s at Scotts the Hatters in London's prestigious Old Bond Street. The image showcases a fascinating invention from France called the conformateur, created by Alli-Maillard. This head-measuring device is being skillfully utilized by an expert milliner to take precise measurements of a customer's head. The scene exudes an air of sophistication and refinement as men in high society seek out perfectly fitted hats for their distinguished attire. With its bustling atmosphere and impeccable craftsmanship, Scotts the Hatters becomes a hub for gentlemen seeking bespoke headwear. The photograph captures not only the meticulous process of measuring but also reveals glimpses of various hat styles adorning shelves and display cases. From classic top hats to stylish deer stalkers and flat caps, there is something for every discerning gentleman's taste. This snapshot offers us a glimpse into an era when attention to detail was paramount in fashion choices. It reminds us that even seemingly small details like proper hat fitting were crucial elements in creating one's desired look. Bela Zola masterfully captures this moment frozen in time, allowing us to appreciate both the artistry behind hat-making and the elegance associated with it. As we gaze upon this remarkable image, we can't help but imagine ourselves stepping into Scotts the Hatters on that fateful day in March 1954 – surrounded by timeless style and witnessing history unfold before our eyes.
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