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White men bringing cleanliness to native cultures, 1890s
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White men bringing cleanliness to native cultures, 1890s
" White mans burden" is to teach cleanliness, described in a Pears Soap ad, 1890s.
Hand-colored halftone reproduction of a 19th-century illustration
North Wind Picture Archives brings history to life with stock images and hand-colored illustrations
Media ID 5879386
© North Wind Picture Archives
1890s Advertisement Africa African Boat British British Empire Colonialism Commerce English Imperialism Journey Maritime Merchant Ship Native Prejudice Sailing Ship Ship Sink Soap Trade Travel Voyage Clean Cleanliness Virtue White Mans Burden
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EDITORS COMMENTS
This hand-colored halftone reproduction takes us back to the 1890s, a time when imperialism and colonialism were at their peak. The image portrays a scene of white men aboard a majestic sailing ship, embarking on a historic journey to bring cleanliness and virtue to native cultures. It is an illustration that encapsulates the prevailing mindset of the era - the belief in the "White man's burden" as described in Pears Soap ad. The composition showcases elements of heritage and tradition, with hints of African influence evident in the attire worn by some figures. As they sail towards distant shores, these British explorers carry with them not only soap but also prejudice and elitism, reflecting both their desire for trade and commerce as well as their sense of superiority. In this snapshot from history, we witness how notions of cleanliness become intertwined with concepts of power and control. The advertisement serves as a reminder that even seemingly innocent products like soap can be used to perpetuate imperialistic ideals. As we delve into this piece of artistry from North Wind Picture Archives, it prompts us to reflect upon our own cultural biases and question how historical narratives have shaped our understanding today. It invites us to critically examine the impact that such attitudes had on native cultures during this period while appreciating its significance within the broader context of British history.
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