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Drumhead Cigarettes, 1927=28
Wall Art and Photo Gifts from Nottingham City Council
Drumhead Cigarettes, 1927=28
Players Drumhead Cigarettes pull-out counter card in three parts. The back section depicts a drummer boy with a pack on his back, wearing a busby, elaborate tailed coat, white breeches and gaiters. The centre section has the text " PLAYERs // DRUMHEAD // Cigarettes". The front section has a pack of 5 cigarettes at the left hand side and a pack of 10 cigarettes at the right hand side. Between is the text " 5 FOR 2d. // 10 FOR 4d.". On the reverse is a mechanism to allow the card to pull out and hand-written note which reads " PLEASE RETURN // TO ARCHIVES" and below is a rubber stamp which reads " JOHN PLAYER & SONS // STORES ADVERTISING // GARDEN STREET // NOTTS". There is a label which reads " MARDONS // WINDOW NOVELTIES // EMBOSSED SHOWCARDS / &C, &C // VARNISHERS // GELATINERS & FRAME MAKERS // BRISTOL & LONDON."
Nottingham City Council supports a range of community focused services
Media ID 5874103
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Drum Head John Player And Sons Military Music Nottingham Tobacco Uniform Drummer Military Band
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EDITORS COMMENTS
This vintage print captures a piece of advertising history from 1927-28, showcasing the iconic Drumhead Cigarettes pull-out counter card by Players. The three-part card is a visual delight, with each section telling its own story. At the back, we see a drummer boy proudly carrying a pack on his back, dressed in an elaborate tailed coat and wearing a busby hat. His white breeches and gaiters add to the military-inspired uniform that exudes elegance. In the center section, bold text proudly displays "PLAYERs // DRUMHEAD // Cigarettes" emphasizing the brand's name and product. Moving towards the front section, we find packs of 5 and 10 cigarettes neatly arranged on either side. The accompanying text reads "5 FOR 2d. // 10 FOR 4d" - an enticing offer for tobacco enthusiasts of that era. Turning over this card reveals additional intriguing details. A handwritten note kindly requests its return to archives while below it sits a rubber stamp bearing John Player & Sons' store address on Garden Street in Nottingham. Adding further charm to this historical artifact is a label indicating Mardons as window novelty specialists who excelled in embossed showcards among other services such as varnishing and gelatinizing frames. This print not only showcases Nottingham's rich advertising heritage but also offers us glimpses into fashion trends, military influences, music culture through drumming imagery—all tied together by John Player & Sons' renowned tobacco products.
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