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Navy Cut Medium Cigarettes, 1926
Wall Art and Photo Gifts from Nottingham City Council
Navy Cut Medium Cigarettes, 1926
Players Navy Cut Medium cigarettes rectangular, metal counter card depicting a rugby player scoring a touch-down with a pack of Navy Cut cigarettes instead of a ball. The text reads " The best // You can get in touch with // PLAYERs // NAVY CUT // CIGARETTES // " MEDIUM" // 10 for 6d 20 for 11 1/2d." On the reverse is a support to allow the card to stand upright and a hanging loop. Printed on the top edge of the metal frame is the text " SHOULD THIS BECOME SOILED RUB LIGHTLY WITH A CLEAN MOIST LEATHER"
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Media ID 5870497
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Costume John Player And Sons Nottingham Packaging Rugby Sailing Sailor Sea Scape Ship Sport Tobacco Uniform
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EDITORS COMMENTS
This vintage print captures a unique advertising campaign from 1926, featuring the iconic Players Navy Cut Medium cigarettes. The rectangular metal counter card showcases a rugby player in action, scoring a touch-down with a pack of Navy Cut cigarettes instead of a ball. The clever juxtaposition emphasizes the brand's slogan: "The best // You can get in touch with // PLAYERs // NAVY CUT // CIGARETTES //". MEDIUM" // 10 for 6d 20 for 11 1/2d". On the reverse side of the card, there is a support that allows it to stand upright and a hanging loop for display purposes. Printed on the top edge of the metal frame is an intriguing instruction: "SHOULD THIS BECOME SOILED RUB LIGHTLY WITH A CLEAN MOIST LEATHER" suggesting that this promotional item was meant to be cherished and well-maintained. Beyond its advertising significance, this image also provides glimpses into various aspects of early twentieth-century life. From the rugby player's uniform to references to sailing ships and seascapes, it evokes nostalgia for bygone eras when tobacco packaging played an integral role in popular culture. Produced by John Player and Sons (although we are not mentioning commercial use), this print offers us an intriguing glimpse into Nottingham's history while showcasing how sports and advertising intersected during that time period.
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