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Navy Cut Medium Cigarettes, 1934
Wall Art and Photo Gifts from Nottingham City Council
Navy Cut Medium Cigarettes, 1934
Players Navy Cut Medium cigarettes counter card. The central section is circular, with a blue background with a red edge. To the bottom right and left hand sides are two smaller circles, forming feet or supports for the circle. These are red with a blue edge. Overlaying the right hand side circle is a pack of Navy Cut cigarettes. Protruding, fan-like, from the top of the central circle are five collectors cards featuring cricketers. The cards to the left and right hand sides are normal size, the central card is twice normal size. From left to right, the cricketers are " L G BERRY (LEICESTERSHIRE)", " C J BARNETT (GLOUCESTERSHIRE)", " W R HAMMOND (GLOUCESTERSHIRE)", " A H BAKEWELL (NORTHAMPTONSHIRE)", " L E G AMES (KENT)". The text in the centre of the card reads " Players // Please". The text in the left hand small circle reads " 5 FOR 3D // 10 FOR 6D // 20 FOR 11 1/2D". At the bottom of the card, the text reads " ONE OF THESE CARDS IN EVERY PACK". On the reverse is a support to allow the card to stand upright and a hand-written note which reads " ON LOAN"
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Media ID 5856321
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Cricket John Player And Sons Nottingham Sport Tobacco
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EDITORS COMMENTS
This vintage print showcases a counter card advertising Navy Cut Medium cigarettes from 1934. The focal point of the image is a circular design with a blue background and red edge, supported by smaller red circles on either side. Prominently featured on the right-hand circle is a pack of Navy Cut cigarettes, drawing attention to the product being advertised. Adding an artistic touch to the composition are five collector's cards featuring renowned cricketers. These cards fan out from the top of the central circle, with three normal-sized cards flanking an enlarged central card. The cricketers depicted are L. G. Berry (Leicestershire), C. J. Barnett (Gloucestershire), W. R. Hammond (Gloucestershire), A. H. Bakewell (Northamptonshire), and L. E. G Ames (Kent). The text in bold lettering at the center of the card reads "Players // Please" suggesting that customers should choose Players brand cigarettes for their smoking pleasure. Additional information provided includes pricing details: "5 FOR 3D // 10 FOR 6D // 20 FOR 11 1/2D" in the left-hand small circle, enticing buyers with affordable options. Attracting collectors' interest, it is mentioned at the bottom that each cigarette pack contains one of these coveted cricket-themed collector's cards. On its reverse side, this counter card features a support allowing it to stand upright while also bearing a handwritten note stating "ON LOAN". This intriguing detail adds an air of mystery surrounding its history and purpose beyond commercial use.
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