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Consumer society: bar code printed on womans head
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Consumer society: bar code printed on womans head
MODEL RELEASED. Consumer society. Conceptual image of a bar code printed onto a womans head. This may represent the consumerisation of society, and the materialism of humans in which life is numbered, stamped, packaged and priced. A bar code is a series of black lines and spaces of varying thickness used to code information. Bar codes are found on a wide variety of products, from items of food and clothing, to library books. The bar code is read by a bar code scanner which measures the reflected light from the bars and spaces
Science Photo Library features Science and Medical images including photos and illustrations
Media ID 6452119
© VICTOR DE SCHWANBERG/SCIENCE PHOTO LIBRARY
Bar Code Imagery Baldness Concepts Consumer Society Materialism
EDITORS COMMENTS
This thought-provoking print captures the essence of our consumer society. The image showcases a woman with a bar code printed on her head, symbolizing the extent to which materialism has permeated our lives. In this conceptual representation, life is reduced to mere numbers, as if humans are products themselves - numbered, stamped, packaged, and priced. The bar code featured in the photograph consists of black lines and spaces of varying thickness that encode information. It serves as a reminder that these codes can be found on almost everything we consume - from food and clothing to library books. The significance lies in how these codes have become an integral part of our daily existence. By portraying a woman with a bar code on her head, the artist highlights the dehumanization caused by excessive consumerism. This powerful visual prompts us to reflect on whether we have allowed ourselves to be defined solely by what we buy or possess. Ultimately, this image challenges us to question the consequences of living in a society driven by materialistic pursuits. It urges us not only to recognize but also resist becoming mere commodities within this system. As we contemplate this striking depiction of modern life's complexities, let it serve as a catalyst for introspection and inspire meaningful conversations about our values and priorities in an increasingly commercialized world.
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