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Open as usual
Wall Art and Photo Gifts from Northcliffe Collection
Open as usual
A hairdressers in the West End of London after an air-raid; the legend Business as Usual and the Union Jack were two of the most frequently seen symbols of British morale
The Northcliffe Collection, compelling images of British life, past and present
Media ID 15103181
© The Northcliffe Collection/ Associated Newspapers Limited
Blitz Britain Commonwealth England Home Front United Kingdom Victory World War 2 World War Ii Wwii
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EDITORS COMMENTS
In this print titled "Open as usual" we are transported back to the tumultuous era of World War II, specifically to a hairdresser's salon in the vibrant West End of London. The image beautifully captures the resilience and indomitable spirit of the British people during one of their darkest hours. Despite enduring air raids and constant threats from enemy bombings, this particular establishment proudly displays a sign that reads "Business as Usual". This simple yet powerful message serves as a beacon of hope amidst chaos, symbolizing the unwavering determination to carry on with everyday life despite adversity. Accompanying this resolute declaration is another iconic symbol - the Union Jack flag. Its presence not only represents national pride but also serves as an emblematic reminder of unity and solidarity among Britons during wartime. Anthony Wallace masterfully encapsulates these sentiments through his lens, immortalizing a moment that exemplifies both defiance and courage. This photograph stands as a testament to the strength and resolve exhibited by ordinary citizens who refused to let fear dictate their lives. As we gaze upon this poignant image from The Northcliffe Collection, we are reminded of Britain's victory over adversity on both its home front and abroad. It serves as an everlasting tribute to those who endured unimaginable hardships while upholding their unwavering belief in freedom, making it an invaluable piece capturing an important chapter in our history.
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