Advertisement for matches, 1923. Alexander Rodchenko and Vladimir Mayakovsky

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Advertisement for matches, 1923. Alexander Rodchenko and Vladimir Mayakovsky

Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide

Media ID 9770697

© Universal History Archive/Universal Images Group

1923 Advertisement Advertising Alexander Communism Communist Mayakovsky Ussr Vladimir Matches

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> Europe > Russia > Related Images

> Universal Images Group (UIG) > History > Art

EDITORS COMMENTS
This print showcases an iconic advertisement for matches, created in 1923 by the brilliant minds of Alexander Rodchenko and Vladimir Mayakovsky. The image exudes a powerful sense of artistic innovation and political fervor that defined the era. In this striking composition, Rodchenko's avant-garde design principles are evident as he expertly combines bold typography with dynamic angles to create a visually arresting piece. The collaboration between Rodchenko, a renowned artist and photographer, and Mayakovsky, a prominent poet and playwright, resulted in an advertisement that transcends its commercial purpose. It becomes a symbol of the revolutionary spirit sweeping through Russia during this time. With its strong visual impact and thought-provoking message, it is clear that this artwork was intended to captivate audiences beyond mere consumerism. The presence of communism looms large in this piece; it reflects the ideals championed by both artists who were ardent supporters of the Bolshevik movement. Through their artistry, they sought to promote social change while challenging traditional notions of advertising aesthetics. As we gaze upon this historic photograph today, we cannot help but be transported back to 1923 Russia – a time when art merged seamlessly with politics. This image serves as a testament to the power of creativity in shaping society and reminds us how even seemingly mundane objects like matches can become potent symbols when placed in capable hands like those of Rodchenko and Mayakovsky.

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