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Advertisement for the liqueur Gosford" produced by Martini and Rossi. In the forground is a bottle of the famous beverage. In the background, the shadow of a figure is visible
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Advertisement for the liqueur Gosford" produced by Martini and Rossi. In the forground is a bottle of the famous beverage. In the background, the shadow of a figure is visible
Advertisement for the liqueur Gosford" produced by Martini and Rossi. In the forground is a bottle of the famous beverage. In the background, the shadow of a figure is visible. Italy. Date of Photograph:1950 - 1959
Villani, Studio
VBA-S-000032-0001
Media ID 33398835
© Alinari Archives, Florence
Alcoholic Bottle Contemporary History Subjects Diet Economic Miracle In Italy Food Liquid Publicity Thematic Searches
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EDITORS COMMENTS
In this photograph, we are transported back to the golden era of Italian advertising. The image showcases an enticing advertisement for the renowned liqueur 'Gosford, ' crafted by none other than Martini and Rossi. In the foreground, a sleek bottle of this famous beverage takes center stage, its elegant curves reflecting the allure of its contents. Yet, it is in the background where our attention is truly captured. A mysterious figure's shadow looms large against a wall, adding an air of intrigue to this scene. Who could they be? What role do they play in relation to Gosford? Their presence hints at a hidden narrative waiting to be unraveled. Taken between 1950 and 1959 during Italy's economic miracle period, this photograph not only serves as an advertisement but also provides us with a glimpse into contemporary history. It reflects the country's post-war recovery and growing prosperity—an era when communication was evolving rapidly alongside societal changes. The composition itself speaks volumes about effective visual storytelling; it effortlessly combines elements such as writing, communication, publicity, alcoholic indulgence, liquid temptation—themes that resonate deeply within our collective consciousness. As we delve deeper into thematic searches or explore scenes from Italy's past through historical lenses like these prints by Villani Studio from Alinari archives—we find ourselves immersed in rich narratives that transcend time and space. These images become portals connecting us with moments long gone yet still alive through their evocative power. Let us raise a glass to both Martini & Rossi for their timeless creation and Villani Studio for capturing such beauty on film—a testament to their mastery of capturing history one frame at a time.
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