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New craze for artistic posters 1896
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New craze for artistic posters 1896
A private view of one of the collections, hobby that came into fashion, enthusiasts are giving up large rooms for the purpose of properly displaying the posters, which were mounted on canvas and rolled up and down like ordinary blinds. Date: 1896
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 20163691
© Bubblepunk
1896 Advertisements Adverts Artistic Bovril Colmans Craze Gentlemen Oct17 Remington Standard Starch Beethams
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In the heart of the late 1890s, a new craze was sweeping through the sophisticated circles of Victorian society: the art of collecting and displaying artistic posters. This private view image from 1896 showcases the enthusiasm and dedication of these collectors, who were forsaking traditional uses of their large rooms in favor of creating specialized spaces for the proper exhibition of their prized possessions. Posters, once considered mere advertisements for commercial products, had evolved into coveted works of art. The collectors of this era meticulously sourced and acquired these vibrant and visually striking pieces, often from the latest European exhibitions. To preserve and showcase their treasured finds, they employed innovative methods such as mounting the posters on canvas and rolling them up and down like ordinary blinds. The gentlemen and women in this photograph exude an air of refinement and sophistication as they admire the posters, which feature an array of intriguing designs and themes. Some of the depicted posters advertise well-known brands such as Bovril, Colman's, Starch, Standard, Remington, and Beethams, adding to the collectors' allure for these items. This photograph offers a fascinating glimpse into the world of the late 1890s and the unique hobby that captivated the imaginations of the era's most discerning collectors. The art of collecting and displaying posters not only showcased their owners' appreciation for aesthetics but also served as a testament to their cosmopolitan tastes and connections.
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