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London Fire Brigade -- recruiting for the AFS
The hose laying lorry at Lambeth (Fire Brigade HQ) being pasted with Auxiliary Fire Service (AFS) recruitment posters as part of a countrywide recruitment campaign before the outbreak of the Second World War. The London campaign started in March 1938 and some 23, 000 auxiliary personnel were absorbed into the London Fire Brigade by the outbreak of bombing (The Blitz) in September 1940
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Media ID 7643991
© London Fire Brigade / Mary Evans Picture Library
1938 Appliance Appliances Auxiliary Campaign Displaying Engines Headquarters Hose Lambeth Laying Lorry Paste Pasting Recruiting Recruitment Sticking Vehicles Firefighter Firefighters Firefighting Fireman Firemen Pasted
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Refresh your home decor with a beautiful full photo 16"x16" (40x40cm) cushion, complete with cushion pad insert. Printed on both sides and made from 100% polyester with a zipper on the bottom back edge of the cushion cover. Care Instructions: Warm machine wash, do not bleach, do not tumble dry. Warm iron inside out. Do not dry clean.
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Estimated Image Size (if not cropped) is 40cm x 32.8cm (15.7" x 12.9")
Estimated Product Size is 40cm x 40cm (15.7" x 15.7")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
EDITORS COMMENTS
In this evocative photograph from the 1930s, a London Fire Brigade hose-laying lorry, parked proudly in front of the brigade's Lambeth headquarters, is being adorned with Auxiliary Fire Service (AFS) recruitment posters. The London Fire Brigade launched a countrywide recruitment campaign in March 1938, as tensions in Europe mounted and the threat of war grew ever closer. The AFS was an auxiliary organization, established to supplement the regular fire brigade in the event of a large-scale emergency, such as air raids or industrial accidents. The hose-laying lorry, an essential piece of firefighting equipment, serves as a prominent display for the recruitment posters. The posters, featuring bold text and striking images, are being carefully pasted onto the vehicle's sides, ensuring maximum visibility for potential recruits. The London campaign aimed to absorb some 23,000 auxiliary personnel into the London Fire Brigade by the outbreak of bombing in September 1940, during what would come to be known as The Blitz. The image captures the spirit of unity and determination in the face of an impending threat. Firemen, firemen, and firefighters, both regular and auxiliary, worked tirelessly to protect their communities, preparing for the challenges that lay ahead. The photograph is a poignant reminder of the vital role the fire services played during World War II and the importance of community spirit and resilience in times of crisis.
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