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Poster advertising Cordial-Campari Milano, 1895 (colour litho)
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Poster advertising Cordial-Campari Milano, 1895 (colour litho)
PER205378 Poster advertising Cordial-Campari Milano, 1895 (colour litho) by Mora, G. (fl.1895); Private Collection
Media ID 25194536
© Bridgeman Images
Alcoholic Beverage Alpine Alpine Scene Alps Barrel Beer Barrel Beer Barrels Cordial Healthy High Mountain Medical Supplies Medicinal Milan Milanese Mountain Peak Mountain Peaks Mountain Scape Mountain Scenery Mountaineer Moutain Moutainous Rescue St Bernard The Alps Trademark Wooden Barrel Wooden Barrels Asclepius Asklepieion Asklepios Healthcare Hypothermia Medical Science Medical Services Physical Health Rescue Dog Restorative
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This vibrant and captivating poster print from 1895 showcases the iconic Cordial-Campari Milano advertisement. Created by G. Mora, this colour lithograph is a true testament to the artistry of the time. The poster features a stunning alpine scene, with snow-capped mountains serving as a breathtaking backdrop. In the foreground, we see a group of mountaineers taking shelter in an alpine hut, seeking respite from their arduous journey. A St Bernard rescue dog stands proudly beside them, symbolizing strength and loyalty in these treacherous terrains. The central focus of the image is on a barrel labeled "Cordial-Campari Milano" emphasizing its medicinal properties and restorative qualities. This alcoholic beverage was believed to provide warmth and relief from hypothermia during mountain expeditions. The attention to detail is remarkable; every element within this artwork serves a purpose. From the trademarked Cordial-Campari bottle to the wooden beer barrels scattered around, each item contributes to creating an authentic atmosphere that transports viewers back in time. This piece not only promotes Campari's product but also captures the essence of adventure and physical health associated with exploring high mountains. It pays homage to both Milanese culture and Alpine traditions while showcasing how medical science intertwines with everyday life. As you gaze upon this mesmerizing print, let it transport you into an era where nature's beauty met innovative advertising techniques - truly capturing history through art.
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