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"Wincarnis"for Endurance, advertisement from The Graphic
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"Wincarnis"for Endurance, advertisement from The Graphic
KAT323450 " Wincarnis" for Endurance, advertisement from The Graphic, October 27th 1906 (litho) by English School, (20th century); Private Collection; (add.info.: advert for a tonic which proposes to enrich the blood; ); English, out of copyright
Media ID 23207000
© Bridgeman Images
Blouse Caddy Clubs Course Flat Cap Golf Golfer Golfing Skirt Sporty Stylish Suit
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EDITORS COMMENTS
This print from The Graphic, dated October 27th, 1906, showcases an intriguing advertisement for the renowned tonic called "Wincarnis" designed to enhance endurance. The lithograph, created by an anonymous English School artist of the 20th century, exudes a sense of sophistication and style that was prevalent during the Edwardian era. In this beautifully composed scene, we see a group of well-dressed individuals on a golf course. A fashionable woman in an elegant dress and stylish hat is accompanied by two men wearing suits and flat caps. The woman carries her golf clubs with grace while engaging in conversation with one of the gentlemen. The advertisement cleverly integrates elements of sport and fashion to promote Wincarnis as a health tonic suitable for active individuals seeking improved stamina. Its promise to enrich the blood is subtly conveyed through its association with this popular leisure activity. The attention to detail in this engraving is remarkable; every aspect - from the players' attire to their confident poses - reflects both the spirit of competition and contemporary fashion trends. This print serves as a testament not only to Wincarnis' marketing prowess but also captures a snapshot of early 20th-century society's fascination with sportsmanship, elegance, and wellbeing. Displayed within private collections today, this vintage artwork continues to captivate viewers with its timeless charm while offering us insight into how advertising strategies have evolved over time.
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