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Advertisement for DuPont Cellophane, 1937 (colour litho)
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Advertisement for DuPont Cellophane, 1937 (colour litho)
615520 Advertisement for DuPont Cellophane, 1937 (colour litho) by American School, (20th century); Hagley Museum & Library, Wilmington, Delaware, USA; (add.info.: E.I. DuPont Nemours & Company.); eHagley Museum and Library; American, out of copyright
Media ID 22412974
© Hagley Museum and Library / Bridgeman Images
Cigar Cigars Consumerism Dupont Emblem Logo Plastic Plastics Product Products Cellophane
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EDITORS COMMENTS
This vibrant and captivating print captures an iconic advertisement for DuPont Cellophane, dating back to 1937. The image showcases the artistic brilliance of American School in the 20th century, highlighting the innovative products of E. I. DuPont Nemours & Company. The advertisement exudes a sense of sophistication and elegance with its striking use of color lithography. A symbol of consumerism during the 1930s, this piece embodies the spirit of that era while also serving as a testament to timeless design. Intriguingly, amidst a backdrop reminiscent of smoke-filled rooms and cigar aficionados, we find ourselves drawn to the central focus - cellophane. This revolutionary plastic product is cleverly depicted as both protective and alluring, encapsulating its versatility through visual storytelling. The logo subtly embedded within this masterpiece serves as an emblematic representation of DuPont's commitment to excellence in their range of products. It speaks volumes about their dedication to innovation and quality craftsmanship. As we gaze upon this remarkable artwork from our vantage point in time, it transports us back to an era where advertising was more than just commercial promotion; it was artistry at its finest. This photograph print now resides within Hagley Museum & Library in Wilmington, Delaware – a testament to its historical significance. Through this image alone, one can appreciate how Dupont Cellophane became synonymous with progress and modernity during the early 20th century - forever etching itself into our collective memory.
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