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Couple in an Appliance Store Buying a New Wall Oven, 1956 (screen print)
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Couple in an Appliance Store Buying a New Wall Oven, 1956 (screen print)
2630052 Couple in an Appliance Store Buying a New Wall Oven, 1956 (screen print) by American School, (20th century); Private Collection; Photo eGraphicaArtis; American, out of copyright
Media ID 23442642
© GraphicaArtis / Bridgeman Images
1950s Appliance Appliances Buying Consumerism Couples Fifties Holding Hands Husbands Kitchen Kitchens Middle Class Oven Ovens Salesman Salesmen Selling Shops Showroom Store Stores Wives Showrooms
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EDITORS COMMENTS
This black and white screen print from 1956 takes us back to a time when shopping for household appliances was an exciting event. The photograph captures a couple in the midst of selecting a new wall oven at an appliance store, immersing us in the nostalgia of 1950s consumerism. The image showcases a typical middle-class American couple, holding hands as they navigate through rows of shiny ovens. The wife appears engrossed in examining the features of one particular model, while her husband attentively listens to the salesman's pitch. Their expressions reflect both determination and excitement as they embark on this important purchase for their home. In this snapshot frozen in time, we witness not only the act of buying but also the dynamics between husbands and wives during that era. The woman is portrayed as actively involved in decision-making, challenging traditional gender roles prevalent at that time. The vintage charm emanating from this scene extends beyond just kitchen appliances; it encapsulates an entire way of life. It transports us to a bygone era where showrooms were filled with eager salesmen showcasing cutting-edge technology to enthusiastic customers. This print serves as a visual reminder of how our relationship with consumerism has evolved over time while offering insight into societal norms and aspirations during the post-war period. As we gaze upon this piece, we are reminded that even mundane activities like buying an oven can hold historical significance and tell stories about who we were then and who we have become now.
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