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Reproduction of a poster advertising Lessive Figaro, Rue Lepeletier, Paris
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Reproduction of a poster advertising Lessive Figaro, Rue Lepeletier, Paris
STC138050 Reproduction of a poster advertising Lessive Figaro, Rue Lepeletier, Paris, 1893 (colour litho) by Gausson, Leo (1860-1944); 121x79 cm; Private Collection; (add.info.: reproduced in Les Maitres de l Affiche ; ); The Stapleton Collection; French, out of copyright
Media ID 23354548
© The Stapleton Collection / Bridgeman Images
Housewife Laundry Line Linen Sheet
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This print showcases a reproduction of a vibrant poster advertising Lessive Figaro, a popular washing detergent in 19th century Paris. Created by the talented artist Leo Gausson in 1893, this colourful lithograph measures an impressive 121x79 cm and is now part of a private collection. The image depicts a scene from Rue Lepeletier, where a housewife can be seen hanging out freshly washed clothes on the line. The advertisement emphasizes the efficacy of Lessive Figaro as an antiseptic washing detergent, with bold text proclaiming it to be "seule antiseptique" or the only antiseptic option available. A large can of the product is prominently displayed at the bottom of the poster. The composition exudes nostalgia for simpler times when household chores were done by hand and laundry was hung outside to dry. The vibrant colours and intricate details bring life to this vintage advertisement, transporting viewers back to late 19th century Paris. Reproduced in Les Maitres de l'Affiche, this print offers us a glimpse into both artistic mastery and historical advertising techniques. It serves as a reminder of how even mundane aspects like doing laundry have evolved over time. This stunning piece would make an excellent addition to any art lover's collection or serve as an intriguing conversation starter in any space.
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