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The 1914-18 War brought an end to the Penny range article and higher priced merchandise brought... (colour litho)
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The 1914-18 War brought an end to the Penny range article and higher priced merchandise brought... (colour litho)
2811015 The 1914-18 War brought an end to the Penny range article and higher priced merchandise brought... (colour litho) by English School, (20th century); Private Collection; (add.info.: The 1914-18 War brought an end to the Penny range article and higher priced merchandise brought a change in shopfronts, and displays. Illustration from booklet on history of Marks & Spencer, c 1950. Signed Van Jones.); © Look and Learn
Media ID 23471178
© Look and Learn / Bridgeman Images
Article Brought Change Displays Expansion High Street Higher Marks And Spencer Merchandise Penny Range Retail Retailing Shopfronts Shoppers Shops Store Stores Great War Priced
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The 1914-18 War brought an end to the Penny range article and higher priced merchandise brought a change in shopfronts, and displays. Illustration from booklet on history of Marks & Spencer, c 1950". This print captures the transformative impact that the First World War had on retailing during the early 20th century. The image showcases a bustling high street in England, with shops adorned with new shopfronts and vibrant displays. It serves as a poignant reminder of how war can bring about significant changes even in seemingly unrelated aspects of society. The Penny range article, which was once popular among shoppers for its affordability, came to an abrupt halt due to the wartime conditions. As prices rose across Europe, including Germany where this photograph was taken, retailers like Marks & Spencer were forced to adapt their merchandise offerings accordingly. In response to these changing circumstances, shopfronts underwent a remarkable transformation. Gone were the simple designs of yesteryears; instead, they embraced more sophisticated aesthetics that reflected evolving consumer tastes and preferences. This historical snapshot not only offers us insight into retail practices during this tumultuous period but also highlights how businesses like Marks & Spencer navigated through challenging times by adapting their strategies to meet customer demands. It is a testament to resilience and innovation amidst adversity. As we gaze upon this image today, it reminds us of the enduring spirit of human ingenuity and adaptation in face of unprecedented challenges – lessons that continue to resonate throughout history.
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