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Advertisement for Lifebuoy soap showing a lifeboatman bathing a child (chromolitho)
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Advertisement for Lifebuoy soap showing a lifeboatman bathing a child (chromolitho)
6030588 Advertisement for Lifebuoy soap showing a lifeboatman bathing a child (chromolitho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Lifebuoy soap showing a lifeboatman bathing a child.); Look and Learn / Valerie Jackson Harris Collection
Media ID 22570024
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Baden Bath Bath Time Bathing Brand Brands Clean Cleanliness Grandfather Hygiene Lifejacket Sailor Soap Sponge Swim Swimmer Swimming Washing Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera Field Sports Life Jacket Lifeboatman Lifebuoy Teamsport
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EDITORS COMMENTS
This vibrant chromolitho print captures an intriguing advertisement for Lifebuoy soap, showcasing a heartwarming scene of a lifeboatman bathing a child. The image exudes the essence of cleanliness and hygiene, as the sailor tenderly washes the little one with a sponge in a tub filled with soapy water. The composition beautifully portrays the bond between generations, with hints of both grandfatherly and fatherly figures present in the lifeboatman's demeanor. The child appears content and at ease, enjoying this special bath time moment. Lifebuoy soap takes center stage in this artwork, emphasizing its role in maintaining personal cleanliness even amidst adventurous activities like swimming or sailing. The brand's logo prominently displayed on the soap bar reinforces its association with safety and protection. Set against a backdrop reminiscent of coastal England, this advertisement speaks to both British culture and European sensibilities. It evokes feelings of nostalgia while also highlighting the importance of proper hygiene practices for children. Through this artful depiction, viewers are invited to appreciate not only the benefits of Lifebuoy soap but also the joyous simplicity found in everyday moments shared between loved ones. This print serves as a testament to how advertising can seamlessly blend practicality with emotionality to create impactful imagery that resonates across cultures and generations.
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