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Goldsmiths and Silversmiths, Briscoe and Morrison, trade card (engraving)
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Goldsmiths and Silversmiths, Briscoe and Morrison, trade card (engraving)
984104 Goldsmiths and Silversmiths, Briscoe and Morrison, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Goldsmiths and Silversmiths, Briscoe and Morrison, trade card. Dated 1764.); Look and Learn / Peter Jackson Collection
Media ID 22307192
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cheapside Corporations Dealer Free Trade Golden Ball Goldsmiths Goods Transport Jewellers Jewellry Merchants Occupations Plate Promotional Retail Retailing Seller Shops Silversmiths Stones Trade Card Trade Cards Trades Vendor Watches Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Briscoe Foster Lane Jewels Merchant Morrison Occupation
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EDITORS COMMENTS
This trade card from the 18th century showcases the craftsmanship and elegance of Goldsmiths and Silversmiths, Briscoe and Morrison. The intricate engraving depicts a bustling scene in Foster Lane, London, where their shop was located. The golden ball symbolizes wealth and prosperity, enticing potential customers to explore the treasures within. The advertisement exudes opulence with its vibrant colors and attention to detail. It serves as a visual invitation for passersby to step into this haven of luxury where they can find exquisite jewelry, watches, precious stones, and fine silverware. The emphasis on "ready money only" suggests exclusivity and high-quality goods. In an era when trade cards were essential for promoting businesses, this piece stands out with its artistic flair. It not only highlights the products available but also captures the essence of commerce in 18th-century London. The presence of various merchants engaged in different activities adds depth to the image while showcasing the diverse range of trades thriving in Cheapside. This print is a testament to the importance placed on advertising during that time period. By utilizing eye-catching visuals combined with persuasive messaging, Briscoe and Morrison aimed to establish themselves as reputable vendors within their community. Today, we can appreciate this historical artifact as a glimpse into both business practices of olden times and the artistry involved in creating such promotional materials.
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