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Goldsmiths and Silversmiths, Thomas Daniell, trade card (engraving)
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Goldsmiths and Silversmiths, Thomas Daniell, trade card (engraving)
984099 Goldsmiths and Silversmiths, Thomas Daniell, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Goldsmiths and Silversmiths, Thomas Daniell, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621058
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cheapside Coffee Corporations Cream Dealer Free Trade Goblets Goldsmith Goldsmiths Goldsmiths Hall Goods Transport Merchants Occupations Pails Pepper Plate Pricing Promotional Retail Retailing Salt Salts Seller Shops Silversmith Silversmiths Snuffer Spoons Stands Tankard Tea Caddies Thomas Daniell Trade Card Trade Cards Trades Vendor Weight Wholesale Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Foster Lane Merchant Occupation
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EDITORS COMMENTS
This trade card print by Thomas Daniell showcases the craftsmanship of Goldsmiths and Silversmiths in 18th century London. The intricate engraving depicts a bustling scene filled with various items that were available for purchase at their shop on Foster Lane. The eye is immediately drawn to the majestic lion, symbolizing strength and quality, which proudly stands atop an array of exquisite gold and silver goods. Goblets, spoons, tea caddies, sugar baskets, and even cream pails are meticulously displayed to entice potential customers. The attention to detail in this advertisement is remarkable; every item is meticulously rendered with precision and elegance. From the delicate patterns adorning the tea sets to the ornate handles of the tankards, each piece exudes opulence. Located in Cheapside near Goldsmiths Hall, this establishment was renowned for its exceptional silverware creations. The trade card not only serves as a promotional tool but also reflects the thriving commerce during that era. Thomas Daniell's artistry skillfully captures both the beauty of these precious objects and their significance within society. This print transports us back in time when artisans like him played a vital role in shaping London's vibrant business landscape. As we admire this historical artifact from our private collection today, it serves as a reminder of how advertising has evolved over centuries while still remaining an essential aspect of promoting businesses worldwide.
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