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Haberdashers, John Sage, trade card (engraving)
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Haberdashers, John Sage, trade card (engraving)
984110 Haberdashers, John Sage, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Haberdashers, John Sage, trade card. Dated 1748.); Look and Learn / Peter Jackson Collection
Media ID 22307196
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Anchor Business Business Enterprises Businesses Cheapside Corporations Crane Dealer Fans Free Trade Gloves Goods Transport Haberdashers Merchants Needles Occupations Pins Promotional Retail Retailing Ribbons Scotch Seller Shops Small Thread Threads Trade Card Trade Cards Trades Vendor Wares Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Merchant Occupation Tapes
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EDITORS COMMENTS
This print showcases the trade card of John Sage, a renowned haberdasher from 18th century London. The intricate engraving, dated 1748, reveals the bustling world of commerce and retail in this era. The trade card serves as both an advertisement and a promotional tool for Sage's business. It features a wide array of haberdashery items such as needles, tapes, gloves, pins, ribbons, threads, and even fans. These goods were essential for fashion-conscious individuals seeking to adorn themselves with the finest materials. The image transports us back in time to Cheapside, where Sage's shop was located amidst other bustling businesses. In the background stands the iconic Half Moon Tavern while a crane symbolizes goods transport and commerce. An anchor hints at international trade connections with Spain. Sage's trade card not only highlights his own occupation but also reflects the thriving merchant culture of London during that period. The presence of Spanish products suggests European influences on English fashion trends. This print offers us a glimpse into an age when small businesses played vital roles in shaping society and economy. It reminds us of the rich history behind our modern-day shopping experiences while celebrating the artistry involved in advertising and promoting one's wares.
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