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Le Peintre D Enseignes (colour litho)
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Le Peintre D Enseignes (colour litho)
3100064 Le Peintre D Enseignes (colour litho) by Leloir, Maurice (1853-1940); Private Collection; (add.info.: Le Peintre D Enseignes. Illustration for large advertising card issued by Au Bon Marche, early 20th century.); © Look and Learn
Media ID 23112678
© Look and Learn / Bridgeman Images
Ladder Paints Parisien Refreshment Scaffolding Sign Signs Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Vins
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Le Peintre D Enseignes - A Vibrant Glimpse into 18th Century Parisian Advertising
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. This print of "Le Peintre D Enseignes (colour litho)" by Maurice Leloir takes us back in time to the bustling streets of 18th century Paris. The image showcases a skilled painter diligently working on a large advertising card, surrounded by an array of colorful signs and shop fronts. The scene is filled with energy as the artist balances precariously on a ladder, his paintbrush expertly capturing the essence of French culture and commerce. With his scaffolding towering above him, he meticulously brings life to each sign, enticing passersby with images of wine, refreshments, and educational offerings. This artwork was originally created for Au Bon Marche, one of Paris' premier department stores in the early 20th century. It serves as a testament to the power of advertising in attracting customers and promoting goods during that era. The vibrant colors and intricate details transport us to a time when hand-painted advertisements adorned every corner of the city. It reminds us that even centuries ago, marketing played an essential role in shaping consumer behavior. With its historical significance and artistic beauty, this print from Bridgeman Images captures not only the skillful craftsmanship but also offers us a glimpse into French society's rich cultural tapestry during this period.
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