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Linen Draper, Benjamin Watkinson, trade card. (engraving)
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Linen Draper, Benjamin Watkinson, trade card. (engraving)
983954 Linen Draper, Benjamin Watkinson, trade card. (engraving) by English School, (18th century); Private Collection; (add.info.: Linen Draper, Benjamin Watskinson, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621000
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cheapside Corporations Drapers Drapery Free Trade Goods Transport King Street Linen Draper Occupations Promotional Retail Retailing Shops Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Occupation
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EDITORS COMMENTS
This 18th-century trade card showcases the bustling world of commerce in London. The engraving depicts Benjamin Watkinson, a prominent Linen Draper, proudly presenting his wares to potential customers. With its intricate details and vibrant colors, this print offers a glimpse into the thriving retail industry of the time. Located on King Street in Cheapside, Watkinson's shop stands as a testament to the importance of trade during this era. The card serves as both an advertisement and a symbol of status for his business enterprise. In an age where goods transport was still evolving and corporations were gaining power, such promotional materials played a crucial role in attracting clientele. The image captures not only Watkinson's occupation but also the lively atmosphere surrounding it. People from all walks of life can be seen engaging with various shops along the street, highlighting the diverse range of activities that took place within these bustling commercial hubs. As we admire this enchanting piece from our private collection, we are reminded of how advertising has evolved over time. While modern advertisements may differ greatly from those depicted here, they share a common goal: to entice consumers and promote businesses. Through this remarkable engraving by an anonymous English artist, we are transported back to an era when trade cards like these were essential tools for merchants seeking success in London's competitive market.
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