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Mercer, William Atwick, trade card (engraving)
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Mercer, William Atwick, trade card (engraving)
983959 Mercer, William Atwick, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Mercer, William Atwick, trade card. Date, c 1760.); Look and Learn / Peter Jackson Collection
Media ID 23022794
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Corporations Damasks Free Trade Goods Transport Gowns Materials Mercer Mercers New Bond Street Occupations Promotional Retail Retailing Riding Habits Shops Trade Card Trade Cards Trades Velvets Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Occupation
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This trade card print from the 18th century showcases the work of William Atwick Mercer, a prominent figure in London's bustling retail scene. The intricately engraved image depicts an advertisement for his business, located on New Bond Street. As night falls, the vibrant lights illuminate the storefront, drawing attention to a wide array of luxurious goods and materials. The trade card serves as a promotional tool for Mercer's shop, enticing potential customers with its elegant display of riding habits, damasks, gowns, and velvets. The busy street is filled with people engaged in various activities related to commerce and trade. It offers a glimpse into the bustling atmosphere of London during this period. Notably featured in the image is Coventry Cross—a symbol associated with mercers—highlighting Mercer's occupation and expertise in textiles. The card also hints at the importance of free trade and business enterprises during that era. This enchanting print captures not only the essence of 18th-century advertising but also provides valuable insights into historical commercial practices. Preserved within private collections today, it stands as a testament to William Atwick Mercer's contribution to London's thriving retail industry.
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