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Modern Beauty Culture: A treatment room of a West End beauty shop (b / w photo)
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Modern Beauty Culture: A treatment room of a West End beauty shop (b / w photo)
5998109 Modern Beauty Culture: A treatment room of a West End beauty shop (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: A treatment room of a West End beauty shop. Illustration for Modern Beauty Culture by Maria Verni (Pitman, 1934). Credit: Helena Rubinstein Ltd.); © Look and Learn
Media ID 22573634
© Look and Learn / Bridgeman Images
Appearance Attractive Beauty Ideal Congested Electrolysis How To Be Moles Reduction Removal Treatment Treatments Veins Warts Weight West End 1930 1939 Years 30 30s 1930 1939 Years 30s 1933 34 Beauties Nineteen Thirties Superfluous
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EDITORS COMMENTS
This photograph captures a glimpse into the world of modern beauty culture in the 1930s. The image showcases a treatment room in a West End beauty shop, offering us a fascinating insight into the practices and techniques used during that era. The room is adorned with various equipment and tools, reflecting the advancements made in beauty treatments at the time. Diathermy machines, electrolysis devices, and other apparatuses can be seen, highlighting the range of services available to women seeking to enhance their appearance. The caption mentions specific treatments such as weight reduction, removal of congested veins, warts, moles, and superfluous hair. It also alludes to the medical aspect of these procedures by mentioning body blemishes. This suggests that beauty culture was not solely focused on aesthetics but also aimed at addressing certain medical conditions or concerns. The presence of Maria Verni's book "Modern Beauty Culture" further emphasizes the significance of this image within its historical context. It serves as an illustration for her work published by Pitman in 1934. Overall, this photograph offers us a window into early 20th-century beauty ideals and practices while reminding us of how far we have come in our pursuit of youthfulness and attractiveness throughout history.
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