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Wales, cigarette card, 1915 (colour litho)
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Wales, cigarette card, 1915 (colour litho)
472966 Wales, cigarette card, 1915 (colour litho) by English School, (20th century); Private Collection; (add.info.: The supply of cigarettes and tobacco to troops during World War I was considered an essential morale booster and General Pershing stated that a cigarette played a role as important as ammunition by helping soldiers to endure the tedium of war, steady nerves and calm the wounded. These unusually vivacious cards would have provided additional cheer. Dancing girl representing Wales; from a series of Dancing Girls of the World, produced as cigarette cards by W.D. & H.O. Wills Scissors cigarettes; ); English, out of copyright
Media ID 23489272
© Bridgeman Images
1914 18 Apron Ballet Boost Booster Celebrating Cigarette Card Happy Joie De Vivre Lively Morale Publicity Representing Vintage Card Vivacious Wales Welsh World War Great War Symbolic
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EDITORS COMMENTS
This vibrant and lively print captures the essence of Wales during World War I. Produced as a cigarette card by W. D. & H. O. Wills Scissors cigarettes, this image served as an advertisement while also providing a much-needed morale boost to troops on the front lines. The dancing girl representing Wales is depicted in her traditional costume, adorned with an apron and bonnet, symbolizing the rich cultural heritage of the country. Her joyful expression and graceful movements convey a sense of celebration amidst the hardships of war. During this time, cigarettes were considered essential for soldiers' well-being, with General Pershing acknowledging their importance in boosting morale and helping soldiers endure the tedium and stress of battle. These vividly colored cards would have undoubtedly brought additional cheer to those who received them. As a symbol of joy and vitality, this vintage card embodies the spirit of Welsh culture and pays homage to its traditions through dance. The vivaciousness portrayed by the dancer reflects not only her own joie de vivre but also serves as a reminder that even in times of conflict, moments of happiness can be found. This image transports us back to 1915 when these cigarette cards played an important role in lifting spirits during one of history's darkest periods – World War I.
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