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Poster advertising Saxoleine, safety lamp oil, 1901 (colour litho)
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Poster advertising Saxoleine, safety lamp oil, 1901 (colour litho)
CH378167 Poster advertising Saxoleine, safety lamp oil, 1901 (colour litho) by Cheret, Jules (1836-1932); Private Collection; Photo eChristies Images; French, out of copyright
Media ID 23010698
© Christie's Images / Bridgeman Images
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EDITORS COMMENTS
This vibrant and captivating poster from 1901 showcases the artistic genius of Jules Cheret, a renowned French artist. The print advertises Saxoleine, a safety lamp oil that was popular during the early 20th century. With its bold colors and intricate details, this colour lithograph immediately catches the viewer's attention. The focal point of the image is an elegant woman holding up a lit lamp, symbolizing both beauty and functionality. Her graceful pose exudes confidence as she confidently promotes Saxoleine as the ultimate lighting fuel. The warm glow emitted by her lamp creates a sense of comfort and security, emphasizing the product's reliability. Cheret masterfully combines artistry with advertising in this piece. His use of vivid hues adds to the visual appeal while also highlighting Saxoleine's effectiveness in illuminating any space it touches. The carefully chosen typography complements the overall design, ensuring that viewers are drawn to read about this remarkable product. This vintage advertisement not only captures a moment in history but also serves as a testament to Cheret's talent for creating visually striking images that leave a lasting impression on viewers' minds. Whether displayed in homes or galleries today, this print continues to captivate audiences with its timeless charm and impeccable craftsmanship
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