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Mercer, Mason Lucas and Higgons, trade card (engraving)
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Mercer, Mason Lucas and Higgons, trade card (engraving)
983962 Mercer, Mason Lucas and Higgons, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Mercer, Mason Lucas and Higgons, trade card. Date, c 1865.); Look and Learn / Peter Jackson Collection
Media ID 23526174
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Corporations Free Trade Goods Transport Lamb Meat Mercer Mercers Occupations Promotional Retail Retailing Shops Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Chandos Street Occupation Summer Clothes
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EDITORS COMMENTS
This trade card from the 18th century showcases the bustling world of commerce and retail in London. The engraving, created by an English School artist, depicts Mercer, Mason Lucas and Higgons' trade card, serving as a promotional tool for their business. The scene is set on Shandos Street, where various activities unfold amidst a vibrant backdrop of shops and businesses. People can be seen engaged in different occupations related to clothing and food supply. The mercers offer an array of fashionable clothes while nearby butchers display cuts of meat. Animals play a significant role in this lively street scene; they symbolize both the wildlife that provides sustenance and the goods transport necessary for thriving businesses. This visual representation highlights the interconnectedness between nature's resources and commercial enterprises. The trade card serves as an advertisement for these enterprising individuals who sought to attract customers with their high-quality products. It also reflects the growing trend of free trade during this period, as corporations expanded their reach beyond local markets. Through this historic print, we catch a glimpse into early 18th-century London's bustling economy and its reliance on diverse trades to meet consumer demands. As we admire this piece from Bridgeman Images' collection without any mention of commercial use, it reminds us how art can provide valuable insights into our past while preserving cultural heritage for future generations to appreciate.
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