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Swiss boy and girl admiring a display of Swiss francs, from a series of promotional
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Swiss boy and girl admiring a display of Swiss francs, from a series of promotional
488400 Swiss boy and girl admiring a display of Swiss francs, from a series of promotional cards on currencies in different countries, published in Paris by Baster & Vieillemard for use by the chocolate producer, Chocolat Ibled, 1886-95 (colour litho) by French School, (19th century); Private Collection; (add.info.: Boy carries a gun, by tradition to be found in every household in Switzerland; every Swiss male is still issued with a rifle and ammunition which they keep at their home in case of national emergency; Department stores, shops and manufacturers especially of chocolate and biscuits issued attractively produced cards aimed especially at children; the cards, usually in a series of six and published weekly, were extremely popular and acted as an inducement to return frequently to a shop or to purchase further goods; ); French, out of copyright
Media ID 22933568
© Bridgeman Images
Candy Store Chocolate Chocolates Chromo Chromo Publicitaire Coin Coinage Coins Collectable Currency Franc Francs Marketing Promotion Promotional Publicit And Xe9 Publicite Publicity Sugar Suisse Sweet Shop Trade Card Vintage Card Helvetia Schweiz
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EDITORS COMMENTS
This vintage print captures the innocence and curiosity of a Swiss boy and girl as they stand in awe before a mesmerizing display of Swiss francs. Published in Paris by Baster & Vieillemard for Chocolat Ibled, this promotional card from 1886-95 aimed to entice children with the allure of different currencies from around the world. The charming scene depicts a young boy carrying a gun, symbolizing the long-standing tradition of every Swiss household having firearms for national emergencies. This cultural detail adds depth to the image, showcasing Switzerland's unique customs and values. During this era, department stores, shops, and manufacturers utilized attractively produced cards like these to engage customers, particularly children. The series of six weekly cards acted as both collectibles and incentives for repeat visits or further purchases. As we gaze upon this enchanting artwork today, it serves as a reminder of how advertising has evolved over time. In an age where digital marketing dominates our screens, it is refreshing to witness such beautifully crafted physical advertisements that once captivated hearts through their artistic charm. This delightful print not only showcases the beauty of Swiss culture but also invites us to reflect on our own childhood memories and the power that simple images can hold in capturing our imagination.
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